A page speed audit helps you identify exactly what’s slowing down your site and how to fix it. Then review it manually to check for issues like missing or duplicate URLs. That’s why proper internal linking can help boost your topical authority. Inform us about your SEO goals and provide access to your analytics data. Your business might also decide to invest in SEO audit services because of a few common warning signs that your site isn’t performing as well as it should.
Keyword Cannibalization
These elements can determine whether someone clicks through to your content—or scrolls past it. Next, use SEO Anomaly the Backlink Audit tool to get a clear picture of your link profile’s health. First, get an overview of your backlink profile with a tool like Semrush’s Backlink Analytics. If you’re unsure what one of the errors, warnings, or notices means, click “Why and how to fix it” for more info. Head over to Site Audit and select your project to get an overview of your site’s health.
- This is important for SEO starting out on a budget, or small business owners who want to learn to audit a small site on their own.
- Check the Mobile Friendliness and Page Speed section to identify actionable suggestions for optimizing performance.
- If you’re looking to save money by only auditing a few of your webpages, don’t.
- Browse various agency websites, and you’ll notice they promote different features of their audit.
Finally, Sitechecker’s Chrome Extension enables you to audit pages on the fly — so you can get suggestions as you naturally browse webpages. It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s. Google will surface a whole bunch of key metrics in an easy-to-understand interface. This free SEO tool will inform you how many valid items it has detected for rich results and if the page has been successfully crawled.
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The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. A search engine optimization audit (SEO Audit) will help you identify problematic areas that need improvement with an action plan to correct them.
Technical SEO involves optimizing the technical aspects of a website to meet search engine standards and improving organic rankings and user experience. Key components include optimizing site speed, enhancing mobile-friendliness, structuring URL paths, implementing HTTPS, and ensuring proper site crawling and indexing. Google Search Console is a tool that checks your site’s indexing status and how it appears on SERPs. It offers performance reports, your site’s indexing status, and insights into core web vitals like interactivity and loading performance. Use Google Search Console to perform an SEO audit and determine if you’re hitting target keywords.
Once SE Ranking crawls all the pages (which can take up to 10 minutes), it provides an illustrated overview. If you’d like to share the list of detected issues, like with an SEO team or a client, click the “Export” button in the top-right corner of the page. Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer. Then, follow Semrush’s recommendations and fix the issues one by one to improve your SEO.
If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills. Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools. Ultimately, your own human judgment, experience, and common sense remain the most critical factors in effective SEO. Meanwhile, fundamental aspects of SEO, such as strategic keyword targeting or on-page optimization, are completely missing since no tool can fully capture these nuances. A clear keyword map ensures every page has a defined role, which makes your entire SEO strategy more effective.
For some businesses, simply outranking competitors in search engines like Google is enough to claim a dominant market share. In 2022, where a business ranks on Google can make or break the company. After conducting an enterprise SEO audit, you will gain an understanding of what types of enterprise SEO services make the most sense for your organization. However, a timely audit allows you to spot and fix those bugs before they cause serious damage.
If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages. They also help users looking through search results determine the content of your page, and as such, act as promotions for your content.