While traditional ranking factors still have weight, there’s also the need to cater to AI-driven algorithms when structuring the content and site navigation. Backlinks, or links to your site from other websites, are the third most important Google ranking factor. Backlinks from higher credibility sites are, of course, more valuable than those from lower credibility sites.
For example, this page is optimized around the keyword “SEO strategy”. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow. It’s no secret that you want to use your keyword a handful of times on your page. Remember that you don’t need to analyze all the metrics all the time, but it is good to have a basic overview of what they mean to avoid data misinterpretation. Unlike Google Search Console and Google Analytics, rank trackers are usually much simpler but very effective tools. Besides the basic (but very useful) data like top queries or top pages, the Performance report is a goldmine of various deeper insights into your site’s search performance.
Search Engine Optimization
In my experience, this is tough to do if your content is already written. And if that happens often enough, Google will downrank you for that keyword. When someone’s scanning Google’s first page results, they rely largely on title tags to figure out what they should click on. Specifically, before I write a single word, I figure out my target keyword’s Search Intent. On the other hand, this keyword isn’t super competitive, has a high CPC and gets a decent number of searches every month. You can usually filter out a good chunk of keywords based on keyword difficulty alone.
Contents
When you’ve optimized your website or e-commerce store, visitors are more likely to enjoy their experience. The table below shows the SEO strategy and its effect on user experience. Search engines look for content relevant to the keyword that satisfies searcher intent, is well-structured and easy to navigate, and offers authoritative information within an industry. Learn more about the importance of SEO when it comes to digital marketing and how to improve your site’s SEO strategy.
- An organization’s content must rank well on Google to drive website traffic.
- More backlinks to your website signals authority and interest in your content for search engines as well.
- By earning links from respected websites, you’ll increase your topic authority and ranking ability.
- The goal of content marketing is to drive users to your website or social media channels, where you can convert them into leads or customers.
- Best of all, Optimizely’s Visual Editor allows you to make changes to a site without having to write a single line of code.
Prepare for the New Algorithm
On the other hand, too many SEO Anomaly low-quality links from spammy websites will be ignored at best and hurt your website at worst. The quality of your link profile directly correlates with your rankings. The best practice is to place the focus keyword near the beginning of the title tag. A well-written title tag and meta description is your only chance to catch the user’s attention in the SERP. If your blog content area width is 800px, it is an overkill to use 2500px-wide images.